Tanglewood 2022
The Project
Develop campaign copy for the summer music festival’s 2022 season to generate excitement, reassure audiences of the venue’s safety, and sell tickets.
The Strategy
Present Tanglewood as a musical and natural oasis, away from the stress and chaos of everyday life.
The Result
The first day of ticket sales generated nearly $1.1M, making it the highest online sales day in the organization’s history (an increase of 74% from the previous record).
Click or tap each asset below to see more.
Full season brochure
Web copy
Promotional emails
Tanglewood Learning Institute brochure
Graphic Design: Amanda Beaudoin, Julia Serino, Kevin Toler
Email Design: Leah Reber